Successful development of factory-built housing subdivisions or communities is determined by the Market. The most innovative and creative design in America is a poor design if it is beyond the reach of the market. We design to be the best subdivision or community in a given market – not the most expensive. When our professional involvement creates the best value for housing, we have satisfied the most important requirement for success – The Market.

Our Planning, Architecture, Engineering, Community Documents, and Consumer Financing Plans are all driven by the market constraints and requirements. We strongly recommend the involvement of professional market analysts to supplement our industry knowledge and the experience of our local Client/Developers. Financial Plans and Proformas precede development activities.

Among other things, we look for certain market fundamentals:

  • Growth. A growth component that consists of both population growth and job formation.
  • Building Activity. Substantial building activity can be an artificial sign of a strong market. When building activity is out of balance with job formation, the strength of the market may be short-lived. Over-building may be occurring.
  • Household Income. Household income measures the type of growth in a market and is important for determining the relative need for affordable housing.
  • Relative Housing Costs. The “all-in” cost of new manufactured housing in a subdivision or community in relation to cost of other types of housing is a major key for determining both the need and the type of manufactured housing that should be developed.