Denver & the West
HOST COMMITTEE ANNOUNCES OFFICIAL “STAR” LOGO
Colorado Students Selected as Winning Designers: 11/13/2007
A clean, contemporary star logo created through a collaborative effort between student artists Stuart Confer and Nathan Zehr is the new logo of the Denver 2008 Convention Host Committee.
Confer, a senior advertising major at the Art Institute of Colorado and Zehr, a senior graphic design major at Colorado State University, were chosen as co-winners of the Host Committee’s logo development process charged to create a logo design that will be used as part of the committee’s activities in relation to the Democratic National Convention.
Each student will receive $1,250 for the work. Host Committee President Elbra Wedgeworth will present the two students with their prize money. “Winning the design competition was a great honor, as it was to work with the professional design mentors, the other co-winner and the Host Committee,” said Confer. “It was a positive and challenging experience that I learned so much from.”
Among many students throughout the Rocky Mountain region that submitted designs, Confer and Zehr were selected to work with professional mentors from Colorado’s design community to hone their original submissions. The professional design mentors volunteered their time and expertise to guide Confer and Zehr in the design development process and the production of two final logos. The Host Committee made the final selection on which of the two logos to use exclusively for its purposes. “I feel that working with the professional design community in Denver has helped me tremendously,” said Zehr. “I have been able to get a much more real-world, hands-on experience with the design process. These sorts of collaborations should be strongly encouraged in the future, as more students could benefit from work outside of the classroom.”
The star logo is elegant in design, and the type easy to read. It will be used in a variety of ways as part of the Host Committee’s work on the Democratic National Convention. The Host Committee will use the logo on all of its communication materials, as well as brand the logo in its marketing efforts. “We are very proud to present our logo because it symbolizes and defines the ‘New West,’” said Host Committee President Elbra Wedgeworth.
“The 2008 Democratic National Convention is a historical event and this logo will be the enduring symbol it will be remembered by.” The professional design advisors involved in the process were Mindy Nies, Nies Design in Denver and AIGA Colorado Chapter President; Errol Beauchamp, Beauchamp Group in Denver; Robert W. Taylor, Robert W. Taylor Design in Boulder; Jonathan Pite, advisor and former president of the Art Directors Club in Denver; and George Lim, Regional Chairman of the SEGD Society of Environmental Graphic Design. “
The Denver2008 ‘Star’ logo would not exist as it is without the cooperation of the Host Committee, the student designers and the advisory committee of the Denver design community,” said Taylor. “This process, growing out of a ‘student contest,’ was an example of putting one’s pride aside to work together to create something we can all be proud to show the nation. As designers we’re proud of our city too and its opportunity to host the Democratic National Convention and wanted our pride to be reflected in the Host Committee’s visual identity as well.”
A high-resolution file of the Denver 2008 Host Committee logo is available upon request for media.
ABOUT THE HOST COMMITTEE The Denver 2008 Convention Host Committee has four contractual partners in its work. Those partners are the Democratic National Convention Committee, the City and County of Denver, Kroenke Sports and its own Executive Committee.